01Capability
Market Analysis
We analyse the tourism identity of each destination, highlighting both the challenges and opportunities that emerge for the development of new or established hospitality units. At the same time, we determine the position of your hotel on the tourism map, assessing how it can contribute to strengthening the broader and domestic market.
02Capability
Competition Analysis
The competition analysis examines local and national hospitality businesses, focusing on services, occupancy rates and pricing policies. Differentiation is achieved through superior customer experience, personalised amenities and cutting-edge technology. Benchmarking against leading hotels reveals areas for improvement and helps define pricing tiers that reflect demand and value.
03The proposed business model is based on diversified revenue streams, categorising rooms (standard, deluxe, suites), establishing specialised departments (spa, F&B, events) and implementing targeted service upgrade initiatives. The goal is to maximise occupancy, increase average rates and ensure long-term profitability.
04The sales strategy relies on dynamic pricing policies, accurate demand forecasting and flexible market segmentation. Flexible pricing programmes, seasonal offers and loyalty schemes are applied to attract various customer segments. Emphasis is placed on optimising both direct and indirect sales channels, with targeted digital marketing and partnerships to boost bookings.
05Capability
Human Resources & External Partners Costs
The cost analysis includes salaries, benefits and training for all staff, as well as fees for external partners such as advertising agencies, technology providers and maintenance companies. Regular reviews ensure cost-effective management without compromising service quality.